Tuesday, September 30, 2014
   
Text Size
image image image image
More about Facebook Connect HERE.
Click HERE to follows us on Twitter.
More about Membership HERE or Sign Up.
More about our Mission HERE.
1 2 3 4

National Native Network Partners Quarterly Meeting Minutes - September 18, 2014

National Native Network Partners Quarterly Meeting September 18...

FDA Issues Final Guidance On Grandfathered Tobacco Products

This Week in CTP - Updates from the Center for Tobacco P...

New WHO report on e-cigarettes

Backgrounder on WHO report on regulation of e-cigarettes and simila...

New Adult Data on Electronic Cigarette Use and Awareness

A new analysis released online by the journal Nicotine and Tob...

GW Cancer Institute launches new Cancer Control Technical Assistance Portal (TAP)

The GW Cancer Institute is pleased to announce the launch of o...

Menthol Cigarette Smoking among Lesbian, Gay, Bisexual, and Transgender Adults Study

Today, the American Journal of Preventive Medicine published, “Ment...

Unequal Opportunity Killer

Cigarette smoking has devastating effects on health and it is an un...

Letter from Dr. McAfee, Director, Office on Smoking and Health, for the 2016 TIPS Campaign

Centers for Disease Control and Prevention (CDC) Atlanta, GA 30...

CDC’s 2016 Tips Campaign Recruitment

  CDC’s 2016 Tips Campaign Recruitment Dear ...

  • National Native Network Partners Quarterly Meeting Minutes - September 18, 2014

  • FDA Issues Final Guidance On Grandfathered Tobacco Products

  • New WHO report on e-cigarettes

  • New Adult Data on Electronic Cigarette Use and Awareness

  • GW Cancer Institute launches new Cancer Control Technical Assistance Portal (TAP)

  • Menthol Cigarette Smoking among Lesbian, Gay, Bisexual, and Transgender Adults Study

  • Unequal Opportunity Killer

  • FDA Announces Public Workshop on E-Cigarettes and Webinar on Tobacco Product Advertising Requirements

  • Letter from Dr. McAfee, Director, Office on Smoking and Health, for the 2016 TIPS Campaign

  • CDC’s 2016 Tips Campaign Recruitment

CDC Tips II Campaign

Dear National Native Network Members and Stakeholders, In March 2012, the Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign — Tips From Former Smokers (Tips). Tips encourages people to quit smoking by showing the toll that smoking-related illnesses take on smokers and their loved ones. The hard-hitting ads show people living with the real and painful consequences of smoking or exposure to secondhand smoke.

Subsequent phases of the Tips campaign in 2013 and 2014 have expanded on the success of the first Tips campaign—and offer a closer look at additional, devastating illnesses caused by smoking.

Real People, Not Actors

Many of the people seen in Tips ads started smoking in their early teens, and some were diagnosed with life-changing diseases before they were age 40. Some are nonsmokers who developed serious illnesses from exposure to secondhand smoke.

The ads feature suggestions, or “tips,” from former smokers on how to get dressed when you have a stoma or artificial limbs, what scars from heart surgery look like, and reasons why people have quit smoking.

The Tips campaigns serve as an important counter to the more than $950,000 that the tobacco industry spends each hour—more than $23 million a day—on cigarette advertising and promotion.

The Impact of the Tips From Former Smokers Campaign

The first Tips campaign in 2012 lasted 12 weeks, and the ads were placed in/on television, radio, print (magazines), out-of-home (billboards, bus shelters), in-theater, and online through digital video, display, search, and mobile channels. The campaign included paid ads and public service announcements in English and Spanish.

Additional resources were and continue to be made available to the public through the Internet, including Facebook, Twitter, and YouTube.

Many smokers and their loved ones responded to the 2012 campaign.

  • An estimated 1.6 million people made a quit attempt.
  • More than 100,000 smokers will remain quit.
  • An estimated 6 million nonsmokers talked with friends and family about the dangers of smoking.

Tips in 2014

CDC is capitalizing on the success of the first two Tips From Former Smokers campaigns by launching a third round of ads in 2014. This campaign will spotlight health conditions that were not seen fully in previous years, including severe gum disease, serious problems caused by smoking during pregnancy, lung cancer, and health problems that can develop in HIV positive people who continue to smoke.

The 2014 plan will also focus on reaching low socioeconomic groups, which have high smoking rates.

 

Click here for all of our CDC Tips II resources!

 

CDC Key Messaging

and

NNN Key Messaging