|truth® has launched Flavor Monsters game as another way for the campaign to reach teens and young people.|
truth®, Legacy’s youth smoking prevention campaign, has launched Flavor Monsters as another way for the campaign to reach teens and young people. Flavor Monsters is available for free download on select Apple and Android devices, as part of a comprehensive campaign encompassing touring, media integrations, gear and products.
The game builds on the recent “Unsweetened truth” campaign. That campaign, launched in March 2011, highlighted the many different flavorings – more than 45 – found in tobacco products. Although most flavors are banned for use in cigarettes, tobacco companies still use them in many other tobacco products, some of which closely resemble cigarettes or mints.
The game transports users into a not-too-distant future where “flavor monsters” are attacking Earth. The “flavor monsters” are creatures that represent the added flavorings in tobacco. Players work to defeat these monsters, stopping the monster invasion. An accompanying field manual contains data on all the monsters, along with relevant tobacco-related facts, and details on the tools that can be used to defeat the monsters.
For a behind-the-scenes look at Flavor Monsters, visit www.insideflavormonsters.com.
Flavor Monsters is a mobile title from truth games available on select iOS and Android devices. Please use this site to obtain background information on the truth youth smoking prevention campaign, access media materials, find visuals for media use, or learn more about our overall Flavor Monsters initiative.
About the Mobile Game
Flavor Monsters is more than just a mobile game property – it connects tobacco-related information for teens and young people, but in a subtle, fun way that does not impact the game play experience. The game’s central vision is inspired by the fact that although candy-flavored cigarettes are illegal, there are still more than 45 flavored tobacco products. Each monster appearing in the game is named after a real flavored tobacco product, reinforcing the metaphor through the mobile game.
Flavor Monsters will be available for free download on select Apple and Android devices, as part of a comprehensive campaign encompassing a games-related grassroots tour, videos and media integrations, gear and products, and a robust social media program.