|The Invasion Begins . . . Legacy Introduces Flavor Monsters|
The Invasion Begins . . . Legacy Introduces Flavor Monsters
truth®, Legacy’s youth smoking prevention campaign, has launched Flavor Monsters as another way for the campaign to reach teens and young people. Flavor Monsters is available for free download on select Apple and Android devices, as part of a comprehensive campaign encompassing touring, media integrations, gear and products.
The game builds on the recent “Unsweetened truth” campaign. That campaign, launched in March 2011, highlighted the many different flavorings – more than 45 – found in tobacco products. Although most flavors are banned for use in cigarettes, tobacco companies still use them in many other tobacco products, some of which closely resemble cigarettes or mints.
The game transports users into a not-too-distant future where “flavor monsters” are attacking Earth. The “flavor monsters” are creatures that represent the added flavorings in tobacco. Players work to defeat these monsters, stopping the monster invasion. An accompanying field manual contains data on all the monsters, along with relevant tobacco-related facts, and details on the tools that can be used to defeat the monsters.
For a behind-the-scenes look at Flavor Monsters, visit www.insideflavormonsters.com.
If you’d like to find out more, please join in the following free webinar and learn how the truth campaign is transforming to spread its message about tobacco use and tobacco industry marketing tactics. Hear how truth is navigating the new media landscape and finding fresh venues to reach a new generation of teens where they live, study and play:
Wednesday, October 24, 2012
For more information, contact Rebecca Carle