| The Invasion Begins . . . Legacy Introduces Flavor Monsters |
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The Invasion Begins . . . Legacy Introduces Flavor Monsters
The game builds on the recent “Unsweetened truth” campaign. That campaign, launched in March 2011, highlighted the many different flavorings – more than 45 – found in tobacco products. Although most flavors are banned for use in cigarettes, tobacco companies still use them in many other tobacco products, some of which closely resemble cigarettes or mints. The game transports users into a not-too-distant future where “flavor monsters” are attacking Earth. The “flavor monsters” are creatures that represent the added flavorings in tobacco. Players work to defeat these monsters, stopping the monster invasion. An accompanying field manual contains data on all the monsters, along with relevant tobacco-related facts, and details on the tools that can be used to defeat the monsters. For a behind-the-scenes look at Flavor Monsters, visit www.insideflavormonsters.com. Feel free to pass along or use the information about Flavor Monsters in newsletters or on listservs. If you have any questions or comments, please contact Amber Martin at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
If you’d like to find out more, please join in the following free webinar and learn how the truth campaign is transforming to spread its message about tobacco use and tobacco industry marketing tactics. Hear how truth is navigating the new media landscape and finding fresh venues to reach a new generation of teens where they live, study and play: 2.0: Wednesday, October 24, 2012 Register Here For more information, contact Rebecca Carle |